Brands are shaped by the people behind them. At Carl F. Bucherer, they are driven by a passion for creating watches and jewelry. Their continuous search for both esthetic and technical perfection, love of beauty and detail, the uncompromising nature and boldness of their ideas, and the great pleasure and devotion with which they carry out our work are all evident in their products. To this end, Carl F. Bucherer ensures that their products are not simply timepieces, but also exceptional watches whose high-quality finish and beautiful appearance guarantee the owner a lifetime of pleasure.

In 1888, Carl Friedrich Bucherer opened his first watch and jewelry store, together with his wife Luise, on the Falkenplatz in Lucerne. Although a small business at the start, his reputation quickly grew, both in Switzerland and abroad. A good head for business, a talent for creating watches and jewelry, and the ability to deal with people were perfectly complemented by his wife’s practicality and business acumen. Together, they laid the foundations for a brand which to this day stands out from the rest thanks to its individual identity and independence.

The development and production of a Carl F. Bucherer these days involves a complex and highly technological process, which requires the specialists involved to work together as a team. Using the latest tools for developing and finishing each of the parts, all of the components of a Carl F. Bucherer are industrially produced in Switzerland and then lovingly and painstakingly assembled by hand.